Friday, July 11, 2014

Selling "The Social Event" in an Indie Bookstore?

After having written my book, and having sold the first one hundred copies, visions of bookstores danced in my head. I saw my cover, poster sized, plaster prominently as I entered Antigone, Mostly Books and Bookmans. Yes, even Copperfields Books up in my native Sonoma County had my book's image looming large upon entry. Each store had given me a couple square feet of table space (that's right, table!! Not lowly shelf) near the front. And they even placed a few hundred of those free promotional bookmarks I had printed up placed near the checkout. It was the closest thing to a wet dream I had experienced since my teenage years. 

Then I awoke.

The simple truth of the matter is that many single-location, independent bookstores have trouble making payroll their margin is so tight. If you're an indie author with a debut novel and no other writing track record, there is virtually no chance that an independent bookstore will want to buy your book and carry it in inventory - no matter what the price. However, if I am willing to absorb the risk and costs of my book occupying space in their store, there is a way. It's called consignment.

Typical consignment arrangements are a 40/60 split of the sales price, with the 60% going to me. Most, but not all, independent book sellers will not accept my book for consignment sales, however, if I can't meet the following basic criteria: 
  • My book must look professionally done -- a high quality cover design, professional looking formatting and print quality, industry quality cover and page stock and industry standard size are a must. If I cut corners here it will show quickly.
  • The subject matter must be acceptable -- this is subjective and up to the owner or book buyer to interpret -- I probably will not be able to get a wiccan book into a christian bookstore.
  • A quick scan must reveal no glaring errors -- we all know what a well written, well edited book looks and reads like, my book must look like that.
What can you do for me?

If I do decide to trod down the consignment sales path I must remember, they're doing me a service, they don't have to. In return, I need to be driving business to their store. Every chance I get, I am telling people to go to that store to buy my book, or any book for that matter. Another way I might drive business to the bookstore is by donating a copy to the public library, or place it in a venue where it can drive readers to the bookstore. The “library shelf” at an indie coffee shop in town is another good place to leave a copy, or drop it into waiting rooms (doctor’s, dentists, and veterinarian’s offices make great sites). And put a big fat sticker that says, “Lobby copy - available at the Such and So Bookstore - Buy Local!”

So there are options. And, dreams can come true. Now, off to work, I have books to sell!



Books on a shelf... Waiting for readers.

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Thursday, July 3, 2014

Winner in the Amazon War (?)


Trot out the pawns and cannon fodder…

I like the NY Times. I am a subscriber, of the old-school paper version no less. But their taking a position on the Amazon-Hachette squabble bothers me. And that is what it is: a squabble. Two multi-national corporate behemoths engaged in a sissy-girl slap-fight (“I get to make the rules!” “No! I get to make the rules!” “No! I get to!” “No I get to”) – and it deserves about that mush press. But I digress.

The Times’ involvement in this bothers me the same way that I am bothered when a friend who knows better uses a derogatory remark as a joke in front of those the remark defames. It is a sad, unfortunate seen and you are deeply embarrassed for your friend’s ignorance. But yet, they continue.

Pander They Must.

The Times reported recently on Stephen Colbert’s ill-informed punditry. The back-story is that Colbert, a few weeks ago, piled on with the others and began tossing out words like monopoly and such. And in a defiant act of “I’ll show you,” he elevated to fame the Hachette backed debut author of the post-apocalyptic novel California, Edan Lepucki. Colbert implored people to go forth in droves and pre-order her book from independent bookstores, explaining that this whole spat was “toughest on young authors who are being published for the first time.” For Ms. Lepucki, this was a lotto winning moment.

Have Some Faith.

The Times reported, “Nobody expected much” from California. They relate that corporate giant, Hachette Book Group, assign to the project an editor with virtually no experience and would only fork up for a paltry 12,000 copies in the first printing. Oh, and the marketing budget? Goose egg. But then lightning struck.

I congratulate Ms. Lepucki. I wish I were her. I wish someone like Colbert would single me out, hold my book up, and say, “Let’s teach those giant multi-national corporate publishing empires a lesson. Go out there today and buy this great book produced entirely by a self-published author.” Dang!

There is a story within a story here, lest we not notice it. California was not written by one of Hachette’s corporate stable of writers. Its publication was no doubt the payoff of a lot of hard work and persistence by Ms. Lepucki’s agent. The Times dutifully noted that the author’s first book failed to be picked up by a publisher. So this second work must have shown much more promise. But obviously, Hachette did not have a lot of faith in it prior to the Colbert report. And while the book has received a ton of praise, it is hard to know whether that praise came before or after the lightning strike. Many authors with books to sell have attached their names and praises to what has become Hachette’s biggest selling debut novel, ever. That is going to be some good exposure.

Sure, I am envious. Who wouldn’t be? But take away the Colbert plug and you’d have another unknown author who sold their rights to a corporate giant. And for the privilege, they were given six months and no marketing budget to ether be a hit or be forgotten. After six months, if you failed to meet certain metrics, Hachette will pull your book, relegate you to no-man’s land and there your work will wither, because it is not your work anymore. It is theirs.

Mr. Colbert should note that this is what is toughest on authors just starting out: the lack of faith, and the time necessary for a debut to gain traction and take off. Six months and no marketing support is a strategy that relies on luck just as much as any business acumen.

Congratulations Ms. Lepucki. You are one very, very lucky author. I wish that would have happened to me.



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Friday, June 27, 2014

The Fouth Amendment Protects Our Phones...



As the author of the novel The Social Event, I am often thinking about what it means to live in a data driven society. I think that is what brought me to speculate the events of the story in my novel. I'm a believer in the data derived services pursued by Google. But I also consider, frequently, the possibilities of all that data being misused. 

Recently, Farhad Manjood penned a piece in the New York Times, which offered a glimpse of things to come from our friends at Google. I recommend you read this, especially if you live life on the periphery of technology comprehension. 

Now, it’s not my intention to sound derogatory or condescending. Let’s face it, the majority of the global population that own, use and depend on internet connected devices understand them only to the extent necessary to leverage said technologies’ inherent utility. After all, life moves fast and there is so much that must be managed. If we hand over the mundane to our technology, then time is freed for a richer, more enjoyable life. But at what cost? 

Apps produce data. Every function available to you on your interconnected device produces a high-resolution data trail. This means that the cool thermostat that learns your comfort levels and can communicate it to your smartphone has now provided a detailed model of your personal energy use. Where does that data go? I mean, when I installed the app it showed me some screen that said something about what the app needed to access in order to do what it does, but I didn’t read it. It was way long and wordy. 

Don’t misinterpret what I say. I’m an IT guy from way back, albeit retired, but tech and its possibilities still fascinates me. I think the opportunities for “lifestyle automation” are fantastic. Especially for a growing baby-boomer demographic. And for people like myself, I happen to use a wheelchair to get through life, the idea of having my house know I’m home and having it turn on lights and unlock, and open, doors is very appealing. 

To quote the Times piece as an example: “…Many of Google’s new services will improve how our computers work by combining personal data and information gathered from sensors to create what the company called “context aware” experiences. 

“Today, computing mainly automates things for you, but when we connect all these things, you can truly start assisting people in a more meaningful way,” Mr. Pichai said. He suggested a way for Android on people’s smartphones to interact with Android in their cars. “If I go and pick up my kids, it would be good for my car to be aware that my kids have entered the car and change the music to something that’s appropriate for them,” Mr. Pichai said….”   

I can almost hardly wait, almost. As we have witnessed just recently, the America and global judicial systems are struggling to keep pace with technology. The slow wheels of justice needed to travel all the way to the Supreme Court before it was finally acknowledged that people’s entire lives are contained on their phones and as such, these devices should be protected by the Fourth Amendment. 


But that protection is thin when you consider that you must relinquish control of your data when you install an app. And, once that data is in the “cloud,” it is no longer protected. Germany recognized this and told Verizon to take a hike. The NSA and the U.S. Government says all that data sitting on VZW’s servers is fair game. As a result, Verizon loses a large client because they, by law, cannot deny Federal requests for the personal data of yours they, or anyone else for that matter, store on their servers. 

By extension, one could conclude that all my smart-home data, my comings and goings, which room I’m in at any given time of the day, what I watch on TV, where I surf and whom I call, is fair game. What are they going to do with that data, anyway? 

People have asked me what my muse was for the writing of my fiction novel, The Social Event. My answer is the news. Specifically, the technology section. If you take the scenarios to which Google’s Mr. Pichai points and run them out, you come to a time when virtually everything about you is known, and that which isn’t is being captured real-time. What this type of high-resolution profiling can bring in terms of lifestyle improvements, in terms of overall quality of life, is huge and good, if only they could protect my data. But by law, they can’t. And in a world where no one gets something for nothing, free apps are a data gold mine. 

I do not plan ever to go off the grid but I will remain conscious of the influence the digital world has on our lives. Because, as technology becomes more able to anticipate me, my needs, and my inclinations, the more I’ll need to recognize when I stop using technology and it starts using me. 

To read the entire New York Times piece to which I refer, click the link below


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Sunday, June 22, 2014

Tracking Your Data: Targeted Facebook Ads

Recently I began looking into paid advertising options for promoting my new book, The Social Event. In my book I offer a fictional perspective on the increasingly improving and ever evolving art of targeting goods and services to their most likely consumers based on said consumer's web and social media data. While my novel, The Social Event, may take this practice one step further - I stress may - an Associated Press piece I read today offered a closer look into the current state tailored ad targeting services offered by Facebook and other mega-data collection companies.

Services like Facebook do not utilize any data that reveals you or your specific identity. An advertiser can, however, choose from a veritable buffet of demographic data that will insure their add will be in front of those people who are most likely to care.


"...Besides the obvious attributes such as location, age and gender, advertisers can select languages, "ethnic affinity" and life events such as people who have recently moved, are living away from their family, got a new job and so on. Advertisers who want to target the newly engaged can narrow that down to engagements within one year or within three months. There are even options to target baby boomers, video game console players, early or late adopters of technology, fans of specific sports teams or people who go on cruises..."

And to further insure you are the ideal target for the ad you receive,

"...Facebook even considers your offline shopping behavior. Facebook's advertisers can see, for example, whether the ad for detergent you saw on Facebook led you to buy that brand in a drug store the following week. Facebook works with outside analytics firms to match what Facebook knows with what the retailers have on you and what you bought. Your name isn't attached to this, but it may still feel creepy..."

Facebook's easy-to-use self-service ad purchasing interface. As you can see, my somewhat general criteria chosen here allows me to target approximately 130 million people in the U.S. and the U.K.

 
As I've said, I have looked into this service and I must say that when I do choose to use it - yes, I did say when - I feel confident that the most receptive of potential targets (that would be you) will see my add. Did I mention that they offer this via a self-service portal and as such it's extremely affordable?

The news article goes in to say what you as a data repository can do to protect your demographic identity. As a person with a product to market, I will leave it to you to discover what, if any, recourse there is. You can find the entire article at the USA Today web site.

How much longer until they can predict what we want or need before we realize we want or need it? Not long I suspect. 

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Tuesday, June 17, 2014

The Global Internet Public Worried Sick

Two recent surveys revealed that as much as 92% of the internet using public (isn't that everyone?) is concerned about data privacy. Online privacy management services provider TRUSTe reported in its U.S. Consumer Confidence Index the following interesting stats:
 
  • 92% of US internet users worry about their online privacy (up from 89% in January 2013 and 90% in January 2012) 
  • 55% of US internet users said they trust most businesses with their personal information online (down from 57% in January 2013 and 59% in January 2012)
  • 89% of consumers said they avoided doing business with companies they do not believe protect their online privacy (up from 88% in January 2012) 
An additional survey conducted by the Global Research Business Network (GRBN) reported (and to a larger degree corroborated  the TRUSTe numbers) these researched facts: 

  • 40% of respondents in the UK and 45% of respondents in the US were highly concerned about the safety of their personal data. 
Data considered to be personal by those interviewed were: 

  • National insurance numbers (86% of respondents viewed this as personal and confidential) 
  • healthcare data (74% of respondents viewed this as personal and confidential) 
  • home address and computer MAC/IP address (49% of respondents viewed this as personal and confidential) 
  • geographical location data (46% of respondents viewed this as personal and confidential)
    Insofar as trusting entities with their data: 


    • 27% of respondents trusted law enforcement 
    • 24% trusted banks 
    • 10% trusted retail 
    I bring all this forward for your consideration so that you might gain insight into what drove me to write and publish the speculative fiction novel The Social Event. The story may be fictional but the environment within which we live sets an intriguing scenario. 

    You can read more about these two surveys at the Tech Republic in their piece titled: Big data wake-up call: Increased online privacy concerns require risk management 


    Meanwhile, I point you to The Social Event. As I've said, I am merely speculating. The degree to which it may be plausible I leave for you to decide.