It's already happening...
I write about it in a fictional sense in my novel, The Social Event, but it appears truth imitates fiction.
"...If you have a Twitter account, the chances are that you have
fewer than 50 followers and that you follow fewer than 50 people
yourself. You probably know many of these people well but there may also
be a few on your list who you’ve never met.
So
here’s an interesting question: how do you know these Twitter users are
real people and not automated accounts, known as bots, that are feeding
you links and messages designed to sway your opinions?"
...
"...The bots generate tweets either by reposting messages that others
have posted or by creating their own synthetic tweets using a set of
rules to pick out common words on a certain topic and put them together
into a sentence."
...
"...More surprisingly, the socialbots that generated synthetic tweets
(rather than just reposting) performed better too. That suggests that
Twitter users are unable to distinguish between posts generated by
humans and by bots. “This is possibly because a large fraction of tweets
in Twitter are written in an informal, grammatically incoherent style,
so that even simple statistical models can produce tweets with quality
similar to those posted by humans in Twitter,” suggest Freitas and co."
...
"...The worry is that automated bots could be designed to
significantly influence opinion in one or more of these areas. For
example, it would be relatively straightforward to create a bot that
spreads false rumors about a political candidate in a way that could
influence an election.
So the work of Freitas and co
is a wake-up call for Twitter. If it wants to successfully prevent these
kinds of attacks, it will need to significantly improve its defense
mechanisms. And since this work reveals what makes bots successful,
Twitter’s research team has an advantage.
The trick
will be to spot social bots and exclude them without mistakenly
excluding human users in the process. That will be no easy task.
But with an estimated 20 million fake Twitter accounts already set up, Twitter’s researchers have plenty of data to work with."
Read the entire article at MIT Technology Review.
.
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