Friday, June 27, 2014

The Fouth Amendment Protects Our Phones...



As the author of the novel The Social Event, I am often thinking about what it means to live in a data driven society. I think that is what brought me to speculate the events of the story in my novel. I'm a believer in the data derived services pursued by Google. But I also consider, frequently, the possibilities of all that data being misused. 

Recently, Farhad Manjood penned a piece in the New York Times, which offered a glimpse of things to come from our friends at Google. I recommend you read this, especially if you live life on the periphery of technology comprehension. 

Now, it’s not my intention to sound derogatory or condescending. Let’s face it, the majority of the global population that own, use and depend on internet connected devices understand them only to the extent necessary to leverage said technologies’ inherent utility. After all, life moves fast and there is so much that must be managed. If we hand over the mundane to our technology, then time is freed for a richer, more enjoyable life. But at what cost? 

Apps produce data. Every function available to you on your interconnected device produces a high-resolution data trail. This means that the cool thermostat that learns your comfort levels and can communicate it to your smartphone has now provided a detailed model of your personal energy use. Where does that data go? I mean, when I installed the app it showed me some screen that said something about what the app needed to access in order to do what it does, but I didn’t read it. It was way long and wordy. 

Don’t misinterpret what I say. I’m an IT guy from way back, albeit retired, but tech and its possibilities still fascinates me. I think the opportunities for “lifestyle automation” are fantastic. Especially for a growing baby-boomer demographic. And for people like myself, I happen to use a wheelchair to get through life, the idea of having my house know I’m home and having it turn on lights and unlock, and open, doors is very appealing. 

To quote the Times piece as an example: “…Many of Google’s new services will improve how our computers work by combining personal data and information gathered from sensors to create what the company called “context aware” experiences. 

“Today, computing mainly automates things for you, but when we connect all these things, you can truly start assisting people in a more meaningful way,” Mr. Pichai said. He suggested a way for Android on people’s smartphones to interact with Android in their cars. “If I go and pick up my kids, it would be good for my car to be aware that my kids have entered the car and change the music to something that’s appropriate for them,” Mr. Pichai said….”   

I can almost hardly wait, almost. As we have witnessed just recently, the America and global judicial systems are struggling to keep pace with technology. The slow wheels of justice needed to travel all the way to the Supreme Court before it was finally acknowledged that people’s entire lives are contained on their phones and as such, these devices should be protected by the Fourth Amendment. 


But that protection is thin when you consider that you must relinquish control of your data when you install an app. And, once that data is in the “cloud,” it is no longer protected. Germany recognized this and told Verizon to take a hike. The NSA and the U.S. Government says all that data sitting on VZW’s servers is fair game. As a result, Verizon loses a large client because they, by law, cannot deny Federal requests for the personal data of yours they, or anyone else for that matter, store on their servers. 

By extension, one could conclude that all my smart-home data, my comings and goings, which room I’m in at any given time of the day, what I watch on TV, where I surf and whom I call, is fair game. What are they going to do with that data, anyway? 

People have asked me what my muse was for the writing of my fiction novel, The Social Event. My answer is the news. Specifically, the technology section. If you take the scenarios to which Google’s Mr. Pichai points and run them out, you come to a time when virtually everything about you is known, and that which isn’t is being captured real-time. What this type of high-resolution profiling can bring in terms of lifestyle improvements, in terms of overall quality of life, is huge and good, if only they could protect my data. But by law, they can’t. And in a world where no one gets something for nothing, free apps are a data gold mine. 

I do not plan ever to go off the grid but I will remain conscious of the influence the digital world has on our lives. Because, as technology becomes more able to anticipate me, my needs, and my inclinations, the more I’ll need to recognize when I stop using technology and it starts using me. 

To read the entire New York Times piece to which I refer, click the link below


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Sunday, June 22, 2014

Tracking Your Data: Targeted Facebook Ads

Recently I began looking into paid advertising options for promoting my new book, The Social Event. In my book I offer a fictional perspective on the increasingly improving and ever evolving art of targeting goods and services to their most likely consumers based on said consumer's web and social media data. While my novel, The Social Event, may take this practice one step further - I stress may - an Associated Press piece I read today offered a closer look into the current state tailored ad targeting services offered by Facebook and other mega-data collection companies.

Services like Facebook do not utilize any data that reveals you or your specific identity. An advertiser can, however, choose from a veritable buffet of demographic data that will insure their add will be in front of those people who are most likely to care.


"...Besides the obvious attributes such as location, age and gender, advertisers can select languages, "ethnic affinity" and life events such as people who have recently moved, are living away from their family, got a new job and so on. Advertisers who want to target the newly engaged can narrow that down to engagements within one year or within three months. There are even options to target baby boomers, video game console players, early or late adopters of technology, fans of specific sports teams or people who go on cruises..."

And to further insure you are the ideal target for the ad you receive,

"...Facebook even considers your offline shopping behavior. Facebook's advertisers can see, for example, whether the ad for detergent you saw on Facebook led you to buy that brand in a drug store the following week. Facebook works with outside analytics firms to match what Facebook knows with what the retailers have on you and what you bought. Your name isn't attached to this, but it may still feel creepy..."

Facebook's easy-to-use self-service ad purchasing interface. As you can see, my somewhat general criteria chosen here allows me to target approximately 130 million people in the U.S. and the U.K.

 
As I've said, I have looked into this service and I must say that when I do choose to use it - yes, I did say when - I feel confident that the most receptive of potential targets (that would be you) will see my add. Did I mention that they offer this via a self-service portal and as such it's extremely affordable?

The news article goes in to say what you as a data repository can do to protect your demographic identity. As a person with a product to market, I will leave it to you to discover what, if any, recourse there is. You can find the entire article at the USA Today web site.

How much longer until they can predict what we want or need before we realize we want or need it? Not long I suspect. 

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Tuesday, June 17, 2014

The Global Internet Public Worried Sick

Two recent surveys revealed that as much as 92% of the internet using public (isn't that everyone?) is concerned about data privacy. Online privacy management services provider TRUSTe reported in its U.S. Consumer Confidence Index the following interesting stats:
 
  • 92% of US internet users worry about their online privacy (up from 89% in January 2013 and 90% in January 2012) 
  • 55% of US internet users said they trust most businesses with their personal information online (down from 57% in January 2013 and 59% in January 2012)
  • 89% of consumers said they avoided doing business with companies they do not believe protect their online privacy (up from 88% in January 2012) 
An additional survey conducted by the Global Research Business Network (GRBN) reported (and to a larger degree corroborated  the TRUSTe numbers) these researched facts: 

  • 40% of respondents in the UK and 45% of respondents in the US were highly concerned about the safety of their personal data. 
Data considered to be personal by those interviewed were: 

  • National insurance numbers (86% of respondents viewed this as personal and confidential) 
  • healthcare data (74% of respondents viewed this as personal and confidential) 
  • home address and computer MAC/IP address (49% of respondents viewed this as personal and confidential) 
  • geographical location data (46% of respondents viewed this as personal and confidential)
    Insofar as trusting entities with their data: 


    • 27% of respondents trusted law enforcement 
    • 24% trusted banks 
    • 10% trusted retail 
    I bring all this forward for your consideration so that you might gain insight into what drove me to write and publish the speculative fiction novel The Social Event. The story may be fictional but the environment within which we live sets an intriguing scenario. 

    You can read more about these two surveys at the Tech Republic in their piece titled: Big data wake-up call: Increased online privacy concerns require risk management 


    Meanwhile, I point you to The Social Event. As I've said, I am merely speculating. The degree to which it may be plausible I leave for you to decide.


    Monday, June 16, 2014

    Kindle Matchbook Equals DEAL!

    Amazon has a cool feature that is sort of a reward for those of you who want a paperback copy of The Social Event but also have a Kindle reader. It's called Kindle matchbook.

    Essentially, if you've purchased a paperback book that is participating in this promotion, you can also buy the ebook for a hefty discount. I have chosen to participate in this program and have made the ebook version available for .99 cents to anyone who has purchased a paperback.

    To learn more about the Kindle matchbook program, click here.

    The Social Event ebook is here

    Thanks!

     
    A fiery early morning sunrise over Tucson for your peaceful enjoyment.


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    Friday, June 13, 2014

    "Facebook to Let Users Alter Their Ad Profiles"

    Just a few days ago I released my novel The Social Event. In it I speculate what might happen if a corporation amassed so much data that they could anticipate what you might do based on specific, targeted social media stimuli. And then, right on cue, this hits the press in the NY Times and other news agencies:

    Facebook to Let Users Alter Their Ad Profiles


    Sounds like good news, right? Well, sure, it is. But for who?

    For the consumer/user like you and me it's an opportunity to tailor your spam feed so at least your being slammed by ads about things you are somewhat remotely interested in. And, if your creative with it, constant tweaking could turn it into an automated consumer products research tool whereby a custom stream of ads about things you're thinking of buying swims by making you aware of some of your potential options. Kind of a couch potatoe's window shopping spree.

    But wait! There's more!

    As with all things free on the net, you never get something for nothing, never. As you fine tune your ad preferences you reveal a much more higher resolution picture of yourself. This is totally awesome for those trying to figure out who you are, what you're about and what you're likely to do next. Now me, I'm lazy, so if someone out there knows what I want before I do because they aggregated my high-resolution data with ten thousand others who's profiles match mine, and algorithmically/statistically they can anticipate my future needs, with even a 75% accuracy, well heck, that's calories I don't have to burn comming to a conclusion they knew I'd reach anyway. Creepy, huh?

    You can opt out of all this. But why would you? First, it's a total pain in the ass to do it (what? you thought they'd make it user friendly?). Second, it's like having a personal valet how knows everything about you, everything.  Even when you need personal hygiene products - because the big-box drug store app used your GPS to log the frequency with which you visited the hygiene products aisle, merged that data with products purchased data and sold it to the giant big-data aggregater in the sky.

    Don't fight it. Use it. Unless you are a cave dwelling Luddite, there will be a data trail. Even the cash-only cave-dwellers are tracked - there are cameras, pavement censors and other "analog" data logging devices everywhere.  Might as well use it to your advantage. Tailor it to help you market your next product. See what these marketing geniuses pair with your book and target your book to people using those products.

    But beware.

    Read and understand what comes at you. You never know, there might be a larger presence out there trying to convince you of things you might not otherwise would have thought of on your own. Like in The Social Event.

    I'm just say'n...

    Thursday, June 12, 2014

    BREAKING NEWS: It Is Here!

    Yes, it's here! My book is out and available at Amazon. And yes, like you no doubt, I'm all tingly too!

    Tell every one you know they NEED to buy this book, and tell them to do the same. After you read this you'll never again think the same of your smartphone, tablet or your social media/networks.


    It has already started...


    The cover. Special thanks to Donna Snyder (RS Designs) for producing such an awesomely dramatic cover.


    Twenty-six months of writing, re-writing and re-writing still again is now a finished and complete novel. 

    Here is a link to the paperback version (U.S.) of my book on Amazon: The Social Event: Don Lively - - If you prefer the Kindle version, click here.

    In the United Kingdom my books are at these links: Paperback - - eBook

    As far as price goes, I set the list price but Amazon sets any discounts. I have some control over ebook promotions but not over paperback. On the paperback, however, my royalties are based on the list, so any discount comes out of Amazon's share. Not bad.


    My U.S. Amazon Author page is here: https://www.amazon.com/author/donlively
    My U.K. Amazon Author page is here: http://www.amazon.co.uk/-/e/B00KY3WE3O
    (I'll have a Goodreads author link in w few days, once the publication data for my book propagates to Goodreads) 

    Thank you to everyone who helped make this possible. But most importantly, I want to thank that loveliest of women, a gracious and tolerant person, my wonderful wife, Gail. She supported me, believed in me and helped me in so many ways. I am very lucky.


    Thank you Sweetie. I love you.

    Tuesday, June 10, 2014

    Ever Closer to Being Real

    Today, the UPS guy delivered the Proof copy of my novel. It is really a book. I can see it, touch it, feel its heft, flip through its pages. It really is a book.

    There is still a little more work to do. I'll want to examine each and every page for fault and flaw. I need to continue my push to raise awareness regarding its impending publication. And, I need to begin the process of getting the ebook ready. All exciting and intimidating tasks. 

    So please be patient, we're only days away. Tell your friends. and read a sample at my collection at Medium.

    Not ready to reveal the cover just yet, but the title page is pretty close. And so is the actual release

    Monday, June 9, 2014

    Reviewers: Amazon's Top 10K

    From Chis McMullen, independent author and educator of our nations next generation of leaders. See this article and other useful posts related to self publishing (and a few not) at chrismcmullen.wordpress.com


    "...Amazon ranks customer reviewers:
    • Click here to see the top 10,000 customer reviewers ranked in order.
    • Click here to see the Hall of Fame reviewers and their accomplishments.
    The numbers are impressive. On the first page of the top reviewer rankings, I see:
    • Most have written 1000 to 2000 product reviews.
    • 10,000 to 60,000 helpful votes on their reviews.
    • 94% to 97% of the votes deemed their reviews helpful.
    Amazon takes steps to help ensure fair play. For example, suppose you write 100 reviews and get your friends to vote Yes on all 100 reviews. Your friends’ votes won’t count toward your top reviewer rank. If someone votes Yes on most of your reviews, they are considered to be a Fan Voter and their votes don’t affect your reviewer rank."

    ...


    "...Many of the top reviewers allow themselves to be contacted by clicking on their Amazon handles. Click on a top reviewer’s name at Amazon and you may find an email address at the left side of their profile page. Many top reviewers make their email addresses publicly visible this way."


    And there is more to this article on Mr. McMullen's blog. Read: Amazon's Top Customer Reviewers

    My upcoming novel, The Social Event, will be available in about two weeks (or less) and in the course of learning the in's and out's of indie book marketing I stumbled upon this jewel. Why would one not pursue this??!!

    There are many other helpful tips on Mr. McMullen's also. He also has three books on the topic (in addition to a plethora of dedicated to learning math, algebra and other topics). I just finished reading:

    Full disclosure: I do not know Mr. McMullen, nor have I ever met him.


    Buy my book! 
    Look for it soon!

    Thursday, June 5, 2014

    We Need More Diversity in the Book World



    Recently, a campaign to promote diversity in the world of books gained significant momentum. Why is this needed? Well, on a subconscious level maybe you’ve noticed it; most of the mainstream, top selling fiction is written by white people and the characters within are largely white. Given the world we live in, and the fact that good fiction should relate to its audience, that seems odd.

    I have given this dilemma a great deal of thought and I think it stems from the ancient writerly adage, “write what you know.” A larger number of contemporary writers are a tad on the pallid side, through no fault of their own. Heck, my blond haired, blue-eyed countenance falls into that bucket as well (though some might say there are other factors that favor my being counted a part of an under-represented demographic). And, if one looks back into humanities literary cannon, neutral tones both on and off the pages abound.

    #WeNeedDiverseBooks, while largely targeted at children’s and YA books, hopes to correct this through consciousness raising, awareness and outreach to all levels of the traditional publishing establishment. To learn more about their mission and their impact go here.

    Now, I do not write towards children or YA, at least not intentionally. Nevertheless, it is my strong feeling that the diversity of the world within which we live is vastly, no, grotesquely under represented. Adult fiction, both genre and literary, needs to raise its head from the keyboard and take a look around. The world is not all buff white men looking longingly into the wind with their hairless bare abs and pecks all puffed out and shiny.  

    In my book, The Social Event, the world is not without diversity. Kim, the protagonist, is of mixed race, neither of which is Caucasian. Likewise, there is an African-American, a Muslim, a Native American, a Bengali and more. And yes, there are Caucasian characters in significant roles as well. I did not set out to write a book that contained a checklist of religious and ethnic variety. Rather, I set out to write a book that at least made an attempt to reflect, realistically, the depth and richness of the society within which we live. Besides, I found my characters became far more interesting when they were not like me.

    Not like me. With a modicum of poking around, you will find that it is easier than you think to be not like me. That is a beef of my own that I will not bore you with. But yes, people like me are also woefully under represented on and off the pages in the publishing world. And when we are written into a story, the character traits are predictable: angry, depressed individuals that need or rely on the assistance of others in order to be more able. But I digress (and risk sounding like the stereotype I just described).

    My point is this: we do need more diversity in the book world. The way this happens it twofold: readers and writers. Readers need to show their thirst for books that reflect a diverse world, for books that add color and character to the literary human landscape. Writers need to get out of their comfort zones and do the diligence necessary to flesh out real and relatable characters that are not stereotypes of LGBTQIA, people of color, those impacted by their gender, those with disabilities, in addition to ethnic, cultural, or religious minorities and others. It is not that hard.

    So as much as you can, support diversity within the books you read and support diversity as represented by those authors that can bring forth a perspective that is different from your own. You will truly find it interesting and worthwhile.

    Other related stories worth your time:


    #WeNeedDiverseBooks Campaign Comes To Inaugural BookCon

    by Bilal Qureshi for NPR.com

    Where Are the People of Color in Children’s Books?